Green Supply Chain Management and Sustainability: A Proposed Model of Stakeholder Pressure

Abstract

The aim of the study is to investigate the relationship between
green supply chain management practices, stakeholder pressure
and sustainability and its dimensions (economic, social and
environmental). For this purpose quantitative survey was used.
Data was collected form 200 firms in which manufacturing and
services industry were included. Nonprobability sampling
technique was used. SPSS was sued for analysis of the data. It was
found that 200 completed questionnaires were analyzed. Highest
mean score was recorded for economic performance followed by
the GSCM. Moreover there is significant correlation found
between GSCM, stakeholder pressure and sustainability. It is
concluded that firms should produce the eco-friendly products and
services if concerns are shown by the stakeholders such as
customers, creditors, suppliers, employees.